This brief involved creating a visual identity for a new Educate Together primary school. I wanted to create child-friendly and playful branding for this school and to represent their key values in the logo. I took inspiration from children's artwork and my own memories of primary school to create illustrations that can be used in a variety of ways. For the final logo I used five abstracted organic shapes to represent five important values for the school: community, the environment, creativity, learning and kindness. I chose vibrant colours and organic shapes to appeal to parents and teachers as well as kids.
Sep 2020
Branding & identity                                                                   
Wayfinding & environmental design
Illustration
I drew portraits of current students and staff members to convey a sense of community and democracy while maintaining a playful personality and sense of humour.

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